Creative Process - by George Shaw

A simple but elegant article on how to be more consistent in developing your creative process

Product Description

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Having a creative job has its ups and downs. When you’re able to patiently
nurture your creativity with mood lighting and inspirational trinkets, taking all the
time you need to carefully refine your ideas before presenting them to your
client, you should consider yourself very lucky. But when it’s 3 a.m. and you
need to finish a set of comps before the start of business in six hours and the
only ideas you’re having are colorful excuses to explain your total lack of creative
thought, the frustration can bring you to your knees. These are the times when
having a concise, clear creative process will save you, allowing hard work,
experience and intelligence to get you through the job.