The authors describe a zero waste vision reducing toxic chemicals from thousands to hundreds to produce the items humans consume. The intent is to minimize humanities impact and carrying cost on our earth.
In my humble opinion, McDonough is the world’s leading thinker on zero waste.
Recycling is good, isn?t it?
In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
“Reduce, reuse, recycle?. This is the standard ?cradle to grave? manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.